Redesign of brands
Brands are like people. They mature, grow, and experience. There are considerations that are important for startups, such as current visual relevance and rapid access to the corresponding market segments. Corporations that are today's globally spanning pillars of the economy were once startups over 100 years ago. If their design had never adapted to a changing zeitgeist or new philosophies, we would certainly not know them anymore.
For the client Dülk & Kosub, the essence was extracted and refreshed from the traditional, well-known branding during the development of the brand.
Size and stability symbolize the branding of the eCommerce brand LIBAKO. Here as an application in the context of a photographic jungle theme.
Every brand and every company naturally has its own character, which must not be lost. Changes in brand design therefore always aim to make the brand more clearly understandable for the present.
Your advantage:
In the 'here and now' and also for the future, ensuring the success of the brand. By tidying up design elements, it can 'breathe freely' again.
Redesign without loss of identity
The origin of the term 'identity' is defined in the Duden as follows: 'Late Latin identitas, from Latin idem = the same'. Since an identity is much more than just shades and a functioning logo, it is of the utmost importance when refreshing a brand in the redesign process that one can say afterwards, it is 'the same'.
If very substantial changes are necessary and meaningful, the goal is to repair a possibly incorrectly formulated visual and tactile experience. The public will then need to be 'explained' differently about what has happened to the brand, but will better understand what it stands for.
Estimated or cherished details can usually remain within the refresh of a brand. The power of a brand is not lost when a redesign is carried out through analytical steps. This includes the examination of relevant components and brand DNA as well as empathic forecasts about current and future relevance perceptions of the target audience.
Modernity is indeed a desired result, but it alone, without meaningful context and justification, cannot achieve much. The highest goal is always to formulate the brand more clearly.
Regular adjustments
Regular adjustments are like maintaining the correct pressure in car tires. Sometimes the 'air is out'. The habits of the target audience change very rapidly at times. Regular adjustments also have the advantage of subtlety. The brand is not 'gone' and then 'back'. It grows — almost imperceptibly — in the public eye, but is always perceived as relevant.
