Dülk & Kosub
There's a German saying that goes, "Craft has golden ground." (something like 'craft in hand finds gold in every land'). However, Dülk & Kosub is a specialist company that has been established for decades and whose craft is mostly below ground level: Sewage systems, drainage and separation technology. The rebranding and its application on the new website appeals to existing customers as well as young families moving into their first home.
Craft is based on trust. The rebranding for Dülk & Kosub adapts the well-known brand to the current zeitgeist without losing the character that customers have been familiar with for decades. Cleanliness and efficiency play a key role, especially in a field that people tend not to want to deal with very often.
Task:
Ein Rebranding, das die Marke behutsam in die aktuelle Zeit bringt, und sie solide für die Zukunft ausrüstet.
Konzept:
The old logo depicted chambers of a sewage system and a water drop. During rebranding, the existing color palette was quoted and refreshed. The water drop now forms the main part of the logo, to show the added value the customer gains when engaging Dülk & Kosub: clean water. A subtly indicated chamber together with the drop forms a 'D'. The wordmark below highlights the core competency and underscores cleanliness and efficiency through the choice of font.
