Design appraisal
An expert appraisal looks out for the quality and condition of something. This term is also familiar in the medical field. Most people generally feel healthy, but regularly have themselves checked by a trusted doctor. If the doctor discovers inconsistencies, he can prevent a greater risk through a quick and competent reaction.
The evaluation of the colors used and their correction plays a central role in branding. The colors of HearingPro are very spectral and harmonious.
A paper mockup for the brand WISH CERTIFICATE. This brand is intended to appeal to the heart, while not dominating at the same time.
In the area of design, a diagnostic look is also worthwhile. Is the brand represented consistently? Is it relevant for the target audience? Is it contemporary or merely tolerated?
Your advantage:
Before making a major investment in printing and implementing a new branding, find out where the potential weaknesses of the design are, and how to solve them.
Design appraisal as a second opinion or quality assurance
In the medical field, it is important to receive a correct diagnosis as early as possible. This can prevent unnecessary injuries or "wear and tear". Many people seek a second opinion from another doctor for this purpose.
In the design field, it is similar. There is not much time to be judged by people and to generate buying impulses. Therefore, a second opinion on the topic of design ensures a successful placement in the actual real segment of the market. In addition, people are inundated with logos and brands. Inconsistent applications are perceived as lower quality, and thus an initially positive impression can be 'worn out'.
Is design a matter of taste?
Even if our inner voice will now loudly say 'Yes', it's not a matter of taste. Why? Because there are certain parameters and rules that trigger and direct our perception. The success and error-proneness of design can also be measured.
Assessment factors in design appraisals (analysis of brand DNA)
When creating a design appraisal, the analysis of the brand DNA is carried out first. The following questions outline the process:
Does the design really activate the target audience?
Does the design reflect the current spirit of the times?
Does the design orient too much toward the spirit of the times?
Do cultural groups feel unsettled?
Is the design understood?
Was profit increased?
How many new customers have been acquired since implementation?
The goal is always a healthy brand. Because people will notice if the substance is strong. And healthy brands will continue to live on — sometimes much longer than people.
The logo is applied on a construction helmet for review, as the brand Dülk & Kosub must also survive visually in such rough environments.
A brand must, in most cases, be resilient not only in digital applications but also in real-life environments. Here, a facade with the branding of LIBAKO.
