Design Appraisal
An expert opinion tests for the quality and condition of a thing. This term is also known from the medical field. Most people feel basically healthy, but have themselves checked regularly by a trusted doctor. If the doctor discovers discrepancies, he or she can prevent a greater risk by reacting quickly and competently.
The assessment of the colors used and their correction plays a central role in branding. HearingPro's colors are highly spectral and harmonious.
A paper mockup for the brand WUNSCHGUTSCHEIN. With this brand, the heart should be addressed, and at the same time it should not dominate.
Im Bereich Design lohnt sich ein diagnostischer Blick ebenso. Wird die Marke konsistent dargestellt? Ist sie für die Zielgruppe wirklich relevant? Lebt sie im Zeitgeist oder wird sie nur noch toleriert?
Your advantage:
Before you make a major investment in printing and realizing new branding, find out where any weak points in the design lie and how to solve them.
Design expertise as a second opinion or quality assurance
In the medical field, it is important to get a correct diagnosis as early as possible. This can prevent unnecessary damage or wear and tear. For this, many seek the second opinion of another doctor.
In the design field, it is similar. There is not much time to be judged by people and to generate buying impulses. Thus, a second opinion in design ensures successful placement in the actual real segment of the market. Also, people are inundated with logos and brands. Inconsistent applications are perceived as inferior quality, and thus an initial positive impression can be "worn out".
Is design a matter of taste?
Even though our inner voice will now loudly say "yes", it is not a matter of taste. Why? Because there are certain parameters and rules that control our perception. It is also possible to measure the success and error-proneness of design.
Test factors in design appraisals (analysis of brand DNA)
When preparing a design opinion, the first step is to analyze the brand DNA. The following questions outline the process:
Does it really activate the target group?
Does the design meet the current zeitgeist?
Does the design orient itself too much to the zeitgeist?
Do cultural groups feel irritated?
Is the design understood?
Could the profit be increased?
How many new customers have been acquired since implementation?
The goal is always a healthy brand. Because people will notice if the substance is strong. And healthy brands live on - sometimes far longer than people do.
Here, as an example, an application on a construction helmet, because for the operation of the company Dülk & Kosub, the brand must survive in such harsh environments.
In addition to digital applications, a brand must in most cases also stand firm in the real-life environment. Here a facade with the branding of LIBAKO.
