Dülk & Kosub
There's a saying that goes, "Craft has golden soil." However, Dülk & Kosub is a specialist company that has been established for decades and whose craft is mostly below ground level: Sewage systems, drainage and separation technology. The rebranding and its application on the new website appeals to existing customers as well as young families moving into their first home.
Craft is based on trust. The rebranding for Dülk & Kosub adapts the well-known brand to the current zeitgeist without losing the character that customers have been familiar with for decades. Cleanliness and efficiency play a key role, especially in a field that people tend not to want to deal with very often.
Task:
A rebranding that brings the brand carefully into the current times and equips it solidly for the future.
Concept:
The old logo depicted chambers of a purification system and a drop of water. In the rebranding, the existing color scheme was quoted and refreshed. The water drop now forms the main part of the logo to show the added value the customer gets when commissioning Dülk & Kosub: clean water. A faintly indicated chamber forms a "D" together with the drop. The wordmark underneath highlights the core competence, and clarifies cleanliness and efficiency through the choice of font.
