Brand Development
In the development of new brands, one looks at the desired overall work. Which brand character or brand personality should be perceived? Which feelings should be expressed? Which impulses should be triggered in the viewer?
OncoSenX shines in fresh green and turquoise colors. In different variations of the background, the brand unfolds equally, this requires receptive planning.
In most cases, a brand must stand firm in the real-life environment in addition to digital applications. Here a facade with the branding of LIBAKO.
Brands communicate through diverse parameters that can be adjusted to see a real personality in them. They are 'sporty', 'trustworthy' or 'young and life-affirming'. To viewers, this meaning becomes intuitively clear. So brand development is not just about a logo. A logo may be the face of a brand. But a brand personality is about more. That's why development is all about the details.
Your advantage:
Brand development, as opposed to simply applying an existing design, can fully address what you want to communicate to the market in a tailored way.
The brand DNA is defined
Even in complex creatures, genetic information consists of only four chemical building blocks. Of course, they must be combined in the right way to create a living thing.
The goal of a defined brand DNA is thus explained: It is the development of principles that determine the creation and effect of everything else. Which form language, colors, fonts, etc., are the right ones to communicate a character only through design media? Through which elements can emotions be aroused in a potential customer, even before personal contact has taken place?
Visualizing the brand
This is the concrete phase in which the building blocks of the brand DNA and the visualized values create an overall picture. A brand is created. The selected shapes, colors and fonts are put into practical applications.
Contexts are composed. Visual statements are formulated. Effects are tested. Now it's time for the fine, final touches. Minimal changes to the typeface, precise definition of color values in the various industrially used formats, the creation of templates for the design of any visual building blocks of communication. The result is a ready-made collection of building blocks with which the brand lives on, and which are the basis for all new components of the brand.
For the client Dülk & Kosub, the essence was extracted and refreshed from the traditional, familiar branding during the development of the brand.
Here, as an example, an application on a construction helmet, as for the Dülk & Kosub company's operations, the brand must survive in such harsh environments.
