Audea
„Unveil the concealed" – Sound waves surround us, but due to a hearing loss they can no longer be properly picked up and understood. Modern hearing aids can make them audible again. In an Aurora Borealis, particles from the sun that are invisible to us hit the earth's atmosphere, creating a visual phenomenon. Hence a fitting metaphor for the Audea brand. The brand carries this depth while communicating lightness and the freshness of modern life at the same time.
Task:
To represent a modern company with a scientific approach that gives people back the "ease of hearing".
Concept:
Audea is a brand that sees itself not as an acoustic problem solver, but as a pioneer of communication through hearing and understanding with a firm eye on the future. The colors violet and turquoise dynamize each other and, in the white "pure" environment, induce deep confidence in medical and scientific information, which is at the heart of the consultation at Audea. Rational yet sympathetic typography brings about stability and conveys information in a way that always keeps people at the center. The illustrations show anatomical elements of the ear and provide fascination for the hearing processes.
