How can you sell something that nobody really wants? Hearing aids are miniature high-tech marvels and boost the quality of life for people with hearing loss. However, the percentage of people who are unwilling to accept such appliances is extremely high. The brand AudioNova (a company belonging to Sonova AG)

operates more than 3,300 specialist outlets throughout the world, communicating its brand values through their great competence and life-affirming friendliness. Evolving the brand’s DNA and its visual elements requires a great degree of empathy with its target group.