In times of abundance, it becomes more difficult to strike a chord with a gift. WUNSCHGUTSCHEIN makes it possible to simply let the presentee choose for themselves what will bring them joy. The concept is to give a card with a certain amount as a gift, which the recipient can easily redeem in over 500 online stores and over 5,000 retail venues.
Task
Rebranding a popular consumer brand that focuses on gift giving.
The art of giving
Gift giving is an expression of positive emotions like love, gratitude and friendship. The visual elements such as wrapping paper and bows, with a heart made of gift ribbon tied in the logo are reminiscent of being given a gift. The enclosed greeting cards allow personal lines to the recipient.
