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In times of abundance, it becomes more difficult to strike a chord with a gift. WUNSCHGUTSCHEIN makes it possible to simply let the presentee choose for themselves what will bring them joy. The concept is to give a card with a certain amount as a gift, which the recipient can easily redeem in over 500 online stores and over 5,000 retail venues.

Task

Rebranding a popular consumer brand that focuses on gift giving.

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The art of giving

Gift giving is an expression of positive emotions like love, gratitude and friendship. The visual elements such as wrapping paper and bows, with a heart made of gift ribbon tied in the logo are reminiscent of being given a gift. The enclosed greeting cards allow personal lines to the recipient.

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ECOMMERCE ONE

Brand strategy and redesign

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