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Seattle-based bio-tech company OncoSenX focuses on therapies to fight cancer through the power of genetics while reducing side effects. Lipid nanoparticles and plasmid DNA are used to target tumor cells. The approach is less invasive while being more precise than many other treatments.
Task
Branding that conveys scientific information in a fresh and precise way.
Concept
In the logo, the “O” of the OncoSenX word mark is “targeted” by semicircles, similar to a target cross, making it look like an “isolated targeted cell”. At the same time this illustration explains the entire technology. Blue dominates in various gradations up to turquoise to emphasize objectivity and medical understanding. Green appears as an accent color to indicate the hope that positive results in research and application can give.
