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LIBAKO was founded as a link building agency to better connect websites within themselves and with the world. This approach quickly grew into a successful digital marketing company with expertise ranging from SEO and SEA to complete online retail architecture on Google, ebay and Amazon.
Task
Communicate the new character of LIBAKO through rebranding and further brand development.
Concept
A gorilla, which stands for strength and survival in the jungle, was chosen to symbolize the brand values. The thicket of tropical vegetation and challenging weather conditions are reminiscent of the feeling one can have when navigating today’s internet. However: LIBAKO leads the way, just like the alpha-gorilla. Deep, jungle green tones dominate the design, contrasted by vivid red elements that stand out. This visualizes a successful online store that is highly visible among myriads of competitors.
