A gorilla, which stands for strength and survival in the jungle, was chosen to symbolize the brand values. The thicket of tropical vegetation and challenging weather conditions are reminiscent of the feeling one can have when navigating today’s internet. However: LIBAKO leads the way, just like the alpha-gorilla. Deep, jungle green tones dominate the design, contrasted by vivid red elements that stand out. This visualizes a successful online store that is highly visible among myriads of competitors.