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An international eCommerce group needs branding that expresses performance. The design of ECOMMERCE ONE clearly states their goal: to be number one.
ECOMMERCE ONE approaches eCommerce like motorsport: pole position and victory gained by systematic strategy and performance. In this fast-paced industry, a design that the target group will intuitively associate with these values is needed. If you want to establish yourself as a seller on the Internet, you need a reliable partner who can overtake the competitors on the race track.
Task
Visualizing determination and performance.
Concept
The frame element of the logo is reminiscent of an opened parcel. The negative space between the frame and the number “1” forms an “E”. The ECOMMERCE ONE word mark completes the logo. Stable, powerful, loud. Like a motor sports car.
