„Unveil the concealed” – Sound waves surround us, but due to a hearing loss they can no longer be properly picked up and understood. Modern hearing aids can make them audible again. In an Aurora Borealis, particles from the sun that are invisible to us hit the earth’s atmosphere, creating a visual phenomenon. Hence a fitting metaphor for the Audea brand. The brand carries this depth while communicating lightness and the freshness of modern life at the same time.