Style guides are critical to the success of a brand’s design strategy. Take a look at our work for Sonova | Audiological Care.

Size and stability are symbolized by the design of the eCommerce brand LIBAKO. Here is an application within a photographic jungle theme.

If the parameters of a brand or product meet the set expectations of our multi-layered analytical system, or if these are even exceeded, the following impulses are triggered:

“I like that”.
“I want to have that”.
“I’ll remember that”.
“I trust”.

Your advantage:

A meaningful design that is not only perceived as “beautiful” but also understood – in all channels.

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What is strategic design?

Brands and products communicate through visual and haptic characteristics. Through the specific combination of shapes, colors, fonts, symbols, images and materials, information is transmitted – people perceive value, a benefit or a desirability. Strategic design is the analytical approach and purposeful design of brands and products. All parameters of a brand are created to trigger the desired impulses.

How does one design strategically?

Development always begins with analysis. This involves thinking outside the box. It’s about the holistic perspective: By which zeitgeist was the target group influenced most? What brand and material patterns does the target group surround itself with? Which colors or shapes appeal to the target group? The analytical questionnaire is always adapted to research the diverse individual brand challenges. Parameters are prioritized and bundled in such a way that a clear goal is described. So after answering the goal-oriented, analytical questions about target group perception, it’s time for implementation.

Strategic design is interdisciplinary. Different trades work together in development, depending on the needs and objectives: Graphic Design, Product Design, UI/UX Design, Photo Design, Packaging Design, Architecture, etc….

So, the result is not based on assumptions, rule-of-thumb-algorithms or the personal preferences of a designer. The most important principle in strategic design is: never design for yourself, design for the target audience.

Failure in the success of design developments often comes from dominantly exercised personal preferences that distort the output. The resulting design might even communicate, but in a language that the target audience does not understand.

Our fundamental conviction:

Design follows strategy.

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Why put that high emphasis on precision in design?

The character and positioning of brands and companies is shaped by strategic design. Customers initially perceive a website, store signage, or packaging without having looked at the exact service offerings or how it works. Strategic design causes immediate client impulses. At the same time it triggers the viewer to recall memories or emotions. Thus, strategic design is key to achieving a defined goal.

BauMigo Hard_Hat_Mockup_3

A construction helmet on which the BauMigo brand is applied. In terms of design, this online magazine communicates sympathy, reliability and technical specialist-know-how.

Depending on the industry, interior design is an integral part of strategic design. Our solution for the hearing care brand HearingPro focuses on comfort and trust.

OncoSenX is aglow with radiant fresh green to turquoise colors to inspire hope. Evaluating the balance between white space and colors is of utmost importance for the impact of a brand.

Strategisches Design

Feel free to contact us directly.

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Case Studies


Branding biotech future

View Case Study


Consulting for audiological entrepreneurs

View Case Study