Corporate Design
We develop corporate design from scratch or close weak spots in existing visual structures and create brands that communicate through a clear message.
The website design for the client Dülk & Kosub clearly shows how the corporate design concept graphically communicates "clean water". Bright, light and pure.
Excerpts from the design guidelines for the client LIBAKO. The impact of a brand lies not only in the individual elements, but in their interaction.
When the culture of a company and any means of communication follow a visual guideline, we speak of corporate design. This goes far beyond a logo or a font.
Your advantage:
Your brand gets a powerful and holistic identity. A strong corporate design also motivates employees.
Good and bad examples of corporate design or even its inconsistent application, often give airlines. Here is an example of what it can be like to have consistent application of branding in addition to first-class service:
You go to book a flight on a clearly and inspiringly designed website where you get to your destination quickly. You receive emails and boarding passes that bear the same design. You arrive at the airport, where the brand world begins architecturally at the check-in counter - far more than just a carry-on baggage check box printed with the logo.
The lady greets you in that special way peculiar to the company, with a uniform and a neckerchief that visually quote the brand. It is to this lady that you hand over the high-quality, dark mileage status card. The ticket is enclosed in a small pencil case made of heavy paper. Even if you prepare everything via the neatly programmed app in the brand design, which displays the boarding pass on your smartwatch, you always know which company you are traveling with. The lounge also sets the highest standards of hospitality and interior design. All the furniture, lights, colors, materials, etc. communicate belonging to the airline.
Outside, the huge aircraft, whose paint job is a visual highlight. On board, where the attire of the flight attendants who serve you so courteously is a statement of style, a feeling that you are in good hands. The interior of the aircraft, the seat that folds out into a bed, the seat backs, the entertainment system, the warmed damp towel with airline logo in front of the snack, its packaging decorated with small gold letters, matching fork, glass, and tableware - everything is consistently in corporate design throughout. After arriving at the airport, getting into a cab is the first moment you leave the brand.
You may not want to start an airline, but the idea is the same. You pick people up somewhere, take them on a journey and every contact with your company has to fit harmoniously into an overall communication concept - every little graphic, logo or symbol. This results in hundreds or even thousands of small building blocks that have to be designed. This high effort significantly contributes to the success of the communication. Because a loyal customer might perceive some kind of trigger of irritation in one of these small building blocks that does not fit with the others. This is sometimes more present in the consciousness than the many positive experiences.
Style guides are essential to the success of a brand's design strategy. Here is an insight into the work for Sonova | Audiological Care.
OncoSenX shines in fresh green and turquoise colors to inspire hope. Strategically very important is the assessment of the balance between white spaces and colors.
