Sonova | Audiological Care
How can you successfully position a product that nobody really wants? Hearing aids are high-tech miracles in miniature format and significantly improve the quality of life of people with hearing loss. At the same time, the percentage of people who are willing to consider such products is very low.
Sonova | Audiological Care, with a structure of diverse brands and more than 3,300 offices of hearing experts worldwide, offers solutions to help people with hearing loss regain their full share of social life through improved hearing.
Task:
To empathically communicate the values of this brand to the target audience.
Empathy:
Empathy means being able to empathize with someone. To use competencies with the aim of making the customer feel better afterwards. These values were visually formulated after a comprehensive analysis and development of the brand DNA. All graphic building blocks, from colors, fonts, to the effect of individual pages of a brochure, to posters, packaging, etc., became a life-affirming cosmos in which the target group should always feel comfortable and in good hands. To ensure this effect consistently in all branches and at all points of contact with the brand, a comprehensive Style Guide was developed, with which designers work worldwide.
