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Electric mobility gives the futuristic sensation of seemingly flying above the asphalt. In addition to this it also has advantages for the blue planet we all share, which is why this brand is called SHARED.BLUE. Harmful emissions are eliminated, which is rewarded by the government via a premium for the so-called "GHG quota". SHARED.BLUE bundles these certificates and clients can receive their premiums annually or become investors in environmental projects.
Task:
SHARED.BLUE should feel "electrifying" like a trading tool and as an integral part of the automotive world.
Concept:
SHARED.BLUE bundles numerous GHG quota certificates, thus achieving synergetic success. Even electric particles only result in a strong impulse when they interact as a mass. This is represented by the logo.
On the website, clear fonts and a "glow" in the context of dark, blurry backgrounds create a "statically charged" ion effect, and remind us of the feeling of operating a navigation system in the car in the evening before driving off. Inspiration for this also comes from the visuals of trading tools, as one gains financial benefits by trading the GHG quota. The two color gradients are reminiscent of electric particles and heated metal.
